HVAC companies have experienced a significant rise in crime rates in recent years, with criminals not only targeting precious materials and equipment, but also technicians. With volatile economic conditions fueling…
It’s a well-known fact that it’s a plus if your business has positive online reviews, but is it a worthwhile investment of your time and energy to not only create a strategy but also actively pursue review collection? The short answer: absolutely. Not only do positive online reviews help establish credibility with potential customers, they also have a direct impact on your conversion rate, your Google ranking, revenue and overall marketing expenditures. With FieldPulse’s Review Management feature, you can start generating reviews and reaping these benefits faster than ever.
Prior to utilizing a review management software, you should identify your key review platforms and perform an audit. Whether you’re looking to get more reviews on google, yelp, HomeAdvisor, Facebook, or other sites, look into how your niche is represented on each platform, identify which of them will be most relevant, which site has a higher average number of reviews per business and record the number of reviews you currently have on that site.
Having great review management crucial as 82% of consumers check online reviews for local businesses, with 9 out of 10 doing so prior to booking a service. Additionally, 84% of people trust online reviews just as much as references from their friends. The math is simple: the more positive reviews you’re able to collect, the better chance you’ll have at attracting customers. Having ample positive reviews shows potential customers anecdotal evidence that you’re a quality service provider with a superior customer experience.
Plus, even if a review is negative, responding to it shows potential customers that even if there was an issue, you make an effort to engage and make it right, indicating a positive customer experience after a negative outcome. 68% of consumers have more trust in a business’s reviews when they have a mix of positive and negative feedback, and 30% of consumers get suspicious when they don’t see any negative reviews. So, don’t worry if you have a few negative reviews sprinkled here and there on your BBB profile because having no negative reviews actually hurts your credibility in the customer’s eyes.
For tips and templates on how to respond to both positive and negative reviews, check out our Business Playbook.
With our Review Management feature, you’ll no longer have to remember to ask for a review once the job is complete. By utilizing our customizable automatic triggers, you can automate a review request to be sent out at your preferred job progress stage. Whether that’s in progress, pending, completed, or with a custom time frame, FieldPulse makes review collection quick and easy.
Check in on your reviews anytime through the FieldPulse app, and even generate reports to gain insight on your overall average feedback score, as well as your average score segmented by the technician.
How your brand is perceived online has become more important than ever, but did you know that your reviews have a direct impact on your overall revenue? According to a Harvard Business School study, businesses that increased their ranking by one star saw a 5-9% increase in revenue. If this doesn’t light your fire to start generating more reviews, we’re not sure what will.
Increasing your business’ number of online reviews also has a direct impact on your overall marketing ROI. Google takes positive reviews into account when it comes to SEO (search engine optimization) meaning that the better your reviews are, the better your Google rankings will be. Once you’ve built up some positive review momentum, the cycle will be self-sustaining as more and more customers find and purchase services from your business due to the superior perceived value. This will not only help your business spend less money on advertising overall, it will also increase your conversion rate.
With our review management feature, not only are you able to request external reviews (ie google, Facebook, yelp) you can also request internal feedback reviews to get a pulse on each of your tech’s delivery on customer experience. Once you’ve collected enough internal feedback, you’ll be able to generate reports on that data and gain insight into which of your techs are performing best with customers and which could use a little extra coaching.
Building your business’ online credibility is a worthwhile investment, but why pay extra for a platform to manage your review generation process when you can manage it all directly from the FieldPulse app? Our integrated field service management software helps business owners achieve rapid growth by automating their operations and maximizing efficiency.
FieldPulse is easy to learn and use for even the least tech-savvy technicians, with free top-notch support that’s accessible anytime it’s needed. Book a demo today for a personalized walkthrough, or start a Free 7 Day Trial if you’d prefer to tour the platform at your own pace.